Whether you’re setting up a Google Search or Facebook ad, knowing the right type of ads for your med spa can be the difference between success or failure. With millions of people and miles of cities, how do you know which ad to use so you can convert potential leads?
Your med spa can take advantage of many unique opportunities to help get people through the door.t. Here are the types of ads that should help you tap the right audience at the right time.
Digital Ads For Medical Spas
Digital ads are one of the fastest ways to reach clients and potential leads. They allow you to direct traffic to your landing page, ad, or social media accounts. Unfortunately, with so many things going on in the world, it’s easy to get lost in translation.
Digital advertising can be found in many different forms, from search ads, display ads, and social media ads, to video ads. Running suitable ad campaigns can help your med spa take a huge step forward. Among the best platforms for these are Google and Facebook.
The hard part is deciding which ad to use. With Google, it’s easy to get caught up in creating ads that find people in search but don’t connect emotionally. With Facebook, it’s easy to think the platform is tailor-made for connecting with friends and family, not selling to people. Nevertheless, both are effective when used correctly.
There are also other platforms that you can use, like Twitter and Instagram, which have their niche advertising uses for med spas. For example, Instagram ads best show off your aesthetic services using high-quality images.
Google Search Ads
Google ads are one of the most effective ways to reach people during decision-making. They are easy to create, easy to tune, and easy for the human decision-maker to understand.
With the sky-rocketing number of searches on Google, search ads are an ideal way to attract new leads. Few people scroll past the first page of a Google search, so it’s essential to show up there. Google ads are a perfect way to show up there and get more traffic to your website.
Google’s system automatically learns about your potential patients and then adjusts placement and bidding to reach the people who are most likely to convert. Google ads are great for displaying your med spa’s services right away. They allow you to show up for keywords that are relevant to your business.
To take advantage of search ads, start with maximizing intent and utilizing ad campaigns for high-value treatments that offer a solid ROI. These services get many searches because they provide immediate, highly-visible results.
Facebook and Instagram Ads
With millions and millions of users on Facebook and Instagram, knowing how to target the right audience is critical. You’ll want to reach the right kind of users that will convert and one that will be most likely to purchase the product.
Both Facebook and Instagram allow you to target your ads to people based on location, age, gender, interests, and language. With either platform, you can advertise your med spa’s services using a variety of ad formats.
While Google ads are more intent-driven, Facebook and Instagram ads are more emotional. For example, you can search for “botox near me,” and you’ll see ads from Botox clinics. Of course, you would want to target users interested in skincare, body contouring, laser hair removal, or any other service you offer at the medical spa.
These platforms allow you to share your aesthetic services, giving your potential patients a chance to see what they look like. In addition, you can promote your services using images highlighting your med spa’s offerings.
Take advantage of Facebook and Instagram ads, focus on maximizing your brand awareness, and make the most out of your social media followers. You want to grow them as fast as possible and work on engagements that create an emotional connection with them.
Showcase the benefits of your spa treatments, how comfortable they are, and even the people in your spa. Shine a light on your staff and show off their professionalism. Put a spotlight on your customers and how they enjoy your medical spa services.
Retargeting ads is one of the best ways to keep the potential patient’s attention. These ads target people who’ve already visited your website or ad but haven’t converted. You can set up retargeting ads on Google, Facebook, Twitter, Instagram, and YouTube.
These platforms allow you to target the right audience that has already shown interest in your services. This gives you a chance to hit them when they’ve shown interest but aren’t ready yet to book an appointment.
You can target the people that visit specific pages, like the pricing page, the testimonials page, and the “about” page. You can also target them based on how many times they’ve visited your website, what pages they’ve visited, and how long they spent on it.
Retargeting digital ads help you generate high-quality leads, increasing the number of people visiting your med spa website. This enables you to connect with more people, build brand awareness, and create more sales.
Use retargeting ads to drive traffic back to your med spa’s website. Use them to promote your med spa’s services, treatments, packages, and promotions. You can also use them to promote seasonal offerings, like a special promotion or a new treatment.
Focus retargeting on brand awareness and converting leads, following your potential clients across the internet. You want to appear in as many avenues as possible when they search around. This is possible while allowing your brand to stay on top of their minds.
Start Advertising For Your Med Spa Today
With today’s changing marketing landscape, it’s crucial to take advantage of the various advertising platforms. You want to show up in front of the right audience at the right time. You can grow your med spa business faster by choosing the right platform and advertising the right way.
Utilizing the right ad type for your med spa can help you take your business to the next level. They can help drive more traffic, increase brand awareness, and generate more sales.
Are you ready to get your med spa to the next level? Schedule a consult with Plastix Marketing and find out how we can help you maximize your digital advertising efforts.