Content Marketing

Learn more about content marketing services for plastic surgeons, med spas, and other elective medical practices.

We Create Content That

Generates New Patient Leads

Plastic surgeons creating a robust amount of content helps establish their practice as an authority on the subject of plastic surgery. Patients are more willing to spend money if they are confident that you are the best in the industry.

A vast library of content will also reduce the need to pay for cost-per-click ads over time as content lives forever. Content marketing for plastic surgeons is part of the Attract & Convert stages in our long-term growth strategy. At Plastix, our content strategy has a two-pronged approach.

FAQ Schema Google Search Results Graphic - Medical Spa Marketing FAQ Schema Organic Search Optimization
Plastic Surgery Content Marketing Medical Spa Content Marketing Coolsculpting Content Marketing

Pillar Content Marketing Strategy

Our basic pillar content strategy is centered around creating pillar pages for each surgery or treatment. This strategy is a bit labor-intensive in the beginning, but it allows us to optimize for these keywords to make sure any potential client in your area can find your office by typing in the most common searches around these surgeries and treatments into Google.

We take pillar content strategy a step further with add-on topic content. Many times there will be increased searches around specific topics within a surgery. For example around breast implant sizes and materials when searching about breast augmentations surgery. We create specific content on breast implants and set up an internal linking strategy that Google crawlers love to see.

Gated Content Strategy

This is an expansion off of basic pillar content. Developing premium content is the key to converting curious bystanders into prospective patients (leads). We use a few effective tools to develop a premium content strategy.

eBooks = Lead Generation

One of our proven strategies includes creating highly polished, professionally written, and designed ebooks. These books include a complete contact funnel that guides your clients through commonly asked questions, leads to a CTA, landing pages, and thank-you pages. We can even add chatbot development and implementation to increase conversion rates. Bottom line, eBooks work extremely well in your industry, because many surgeries are considered purchases so patients are very research-driven in making a decision. Your eBook can be the essential piece of information for informing their decision. Once they download the eBook, this is where marketing automation & lead nurturing comes into play.

Convert Phase Inbound Marketing Plastic Surgery Medical Spas
Convert Phase Inbound Marketing Plastic Surgery Medical Spas

Gated Content Strategy

This is an expansion off of basic pillar content. Developing premium content is the key to converting curious bystanders into prospective patients (leads). We use a few effective tools to develop a premium content strategy.

eBooks = Lead Generation

One of our proven strategies includes creating highly polished, professionally written, and designed ebooks. These books include a complete contact funnel that guides your clients through commonly asked questions, leads to a CTA, landing pages, and thank-you pages. We can even add chatbot development and implementation to increase conversion rates. Bottom line, eBooks work extremely well in your industry, because many surgeries are considered purchases so patients are very research-driven in making a decision. Your eBook can be the essential piece of information for informing their decision. Once they download the eBook, this is where marketing automation & lead nurturing comes into play.

Marketing Automation Visual Builder for Aesthetic Practices

Lead Nurturing + Marketing Automation

To help close the loop on these qualified leads we also produce email drip campaigns. Meaning every potential patient who downloads and the ebook will receive an email sequence of 3-5 emails over the course of 2-3 weeks that further encourages them to book a consultation. We’ve found this strategy to be most effective when a sales consultant is simultaneously making sales calls in tandem with the email marketing campaign. We work closely with your patient consultants to ensure they are properly trained and the process is as positive and lucrative as possible.

Grow With Plastix

Schedule a consultation to learn more about Plastix Marketing and why so many plastic surgery & medical spa practices trust us to grow their business.