For Coolsculpting Practices
Creating a robust amount of content helps establish your Coolsculpting business as an authority on the subject. Clients are more willing to spend more money if they are confident that you are the best in the industry.
A vast library of content will also reduce the need to pay for cost-per-click ads over time as content lives forever. Content marketing for Coolsculpting is part of the Attract & Convert stages in our long-term growth strategy. At Plastix, our content strategy has a two-pronged approach.
Pillar Content Marketing Strategy
Our basic pillar content strategy is centered around creating pillar pages for each surgery or treatment. This strategy is a bit labor-intensive in the beginning, but it allows us to optimize for these keywords to make sure any potential client in your area can find your office by typing in the most common searches around these treatments into Google.
We take pillar content strategy a step further with add-on topic content. Many times there will be increased searches around specific topics surrounding a treatment. For example, around what starts as a google search about areas for coolsculpting, might lead to searching about brands, and results. So, we create specific content on brands and results and set up an internal linking strategy that Google crawlers love to see.