Creating a robust amount of content helps establish your Med Spa as an authority on the subject of spa treatments. Clients are willing to spend more money if they are confident that you are the best in the industry.
A vast library of content will also reduce the need to pay for cost-per-click ads over time as content lives forever. Content marketing for med spas is part of the Attract & Convert stages in our long-term growth strategy. At Plastix, our content strategy has a two-pronged approach.
Pillar Content Marketing Strategy
Our basic pillar content strategy is centered around creating pillar pages for each surgery or treatment. This strategy is a bit labor-intensive in the beginning, but it allows us to optimize for these keywords to make sure any potential client in your area can find your office by typing in the most common searches around these treatments into Google.
We take pillar content strategy a step further with add-on topic content. Many times there will be increased searches around specific topics surrounding a treatment. For example, what starts as a google search about Botox, might lead to searching about Dermal Fillers, brands, and results. We create specific content on dermal fillers and set up an internal linking strategy that Google crawlers love to see.
Gated Content Strategy
This is an expansion off of basic pillar content. Developing premium content is the key to converting curious bystanders into prospective clients (leads). We use a few effective tools to develop a premium content strategy.
Treatment eBooks = Lead Generation for Med Spas
One of our proven strategies includes creating highly polished, professionally written, and designed ebooks. These books include a complete contact funnel that guides your clients through commonly asked questions, leads to a CTA, landing pages, and thank-you pages. We can even add chatbot development and implementation to increase conversion rates. Bottom line, eBooks work extremely well in your industry. Patients are research-driven before they book a treatment. Your eBook can be the essential piece of information for informing their decision. Once they download the eBook, this is where marketing automation & lead nurturing comes into play.
Gated Content Strategy
This is an expansion off of basic pillar content. Developing premium content is the key to converting curious bystanders into prospective clients (leads). We use a few effective tools to develop a premium content strategy.
Treatment eBooks = Lead Generation for Med Spas
One of our proven strategies includes creating highly polished, professionally written, and designed ebooks. These books include a complete contact funnel that guides your clients through commonly asked questions, leads to a CTA, landing pages, and thank-you pages. We can even add chatbot development and implementation to increase conversion rates. Bottom line, eBooks work extremely well in your industry. Patients are research-driven before they book a treatment. Your eBook can be the essential piece of information for informing their decision. Once they download the eBook, this is where marketing automation & lead nurturing comes into play.
Lead Nurturing + Marketing Automation
To help close the loop on these qualified leads we also produce email drip campaigns. Meaning every potential client who downloads the ebook will receive an email sequence of 3-5 emails over the course of 2-3 weeks that will further encourage them to book a consultation. We’ve found this strategy to be most effective when a sales consultant is simultaneously making sales calls in tandem with the email marketing campaign. We work closely with your sales consultants to ensure they are properly trained and the process is as positive and lucrative as possible.
