Learn more about how Plastix enables your practice to efficiently generate new patient leads.
There are many marketing agencies out there that can get new traffic to your website, whether it is through organic content creation or digital advertising with Google or Facebook. But they almost all fall short on a proper lead generation strategy for the aesthetic industry. The common problem we see with plastic surgery and medical spa practices is they only have one form, their schedule a consult form, to generate new leads. Unfortunately, not everyone is ready to schedule a consult on their first visit to your website, especially for higher-priced procedures and treatments. Plastix developed a sophisticated lead generation strategy to help your practice stay top of mind with people who are not quite ready to schedule a consultation.
Procedure & Treatment eBooks
The Plastix lead generation strategy centers around the use of eBooks on your popular procedures and treatments. We work with you to write, design, and implement powerful pieces of content on your practices and the treatments you offer. Potential patients who are researching different providers, find your content, download it in exchange for their contact information, and then we roll out the marketing automation to stay top of mind. These professionally designed ebooks are not only great for digital, but also for print to hand out in the office to new consults who may be on the fence.
With every custom eBook created for your practice we do the following:
- Write 1,500-2,000 words of content about the procedure
- Professionally design your eBook with stock photography
- Create landing and thank you pages
- Set up marketing automation drip campaigns to nurture leads
- Implement CTAs and popups
- Sync everything with your CRM & reporting platforms