For Plastic Surgeons
Plastic surgeons creating a robust amount of content helps establish their practice as an authority on the subject of plastic surgery. Patients are more willing to spend money if they are confident that you are the best in the industry.
A vast library of content will also reduce the need to pay for cost-per-click ads over time as content lives forever. Content marketing for plastic surgeons is part of the Attract & Convert stages in our long-term growth strategy. At Plastix, our content strategy has a two-pronged approach.
Pillar Content Marketing Strategy
Our basic pillar content strategy is centered around creating pillar pages for each surgery or treatment. This strategy is a bit labor-intensive in the beginning, but it allows us to optimize for these keywords to make sure any potential client in your area can find your office by typing in the most common searches around these surgeries and treatments into Google.
We take pillar content strategy a step further with add-on topic content. Many times there will be increased searches around specific topics within a surgery. For example around breast implant sizes and materials when searching about breast augmentations surgery. We create specific content on breast implants and set up an internal linking strategy that Google crawlers love to see.