Search Engine Marketing (SEM)
Plastix takes an accelerated approach to SEM so that our clients have higher visibility and traffic from paid & organic search.
You are probably asking yourself, “What is the difference between SEO and SEM?” That’s a good question…it’s simple. SEO is what we do to optimize your website to increase its position in organic search rankings. SEM is everything else we do outside of your website to increase position in the search engines. SEM strategies we deploy including digital advertising, guest posting for backlinks, directory listings for local businesses, and others. SEM is one of the ways we can start making a faster impact on your search engine rankings in the Plastix Growth Plan.
For Fast Impact
While we are the biggest proponents of SEO, we understand that practices may need results faster. This is where digital advertising comes into play. Whether we are running Google Ads, Facebook Ads, or other geo-targeted display advertising, our goal is to help get more qualified visitors to your website now. We typically recommend digital advertising to relatively new practices or small practices at the beginning of a Plastix Growth Plan to help fill the gap while we build up your traffic and visibility organically with SEO.