Inbound marketing is the process of attracting more web visitors to your plastic surgery website via organic Google search, converting those visitors into leads, closing those leads into new patients, and delighting those patients to give you positive referrals & word of mouth.
Plastic Surgery Marketing
We are the premier marketing partner for plastic surgeons. We make your practice visible to your ideal client, and convert strangers into customers by following a simple and proven strategy that you can begin today.
Own Your Digital Marketing Strategy
Our approach is simple. We start by optimizing your website. (Basically, if Google can’t find you, neither can your clients.) We will optimize and utilize every tool available to boost your visibility. Including, improving the design of your current website, attracting organic traffic through search traffic, utilizing digital advertising, social media, and 3rd party referral traffic.
Increase Traffic to Your Website
Our strategy turns strangers into visitors by utilizing the power of keywords, social publishing, and content to work within algorithms of popular search engines to ensure that your site is visible to your ideal patient.
During the attract phase we ensure your ideal patients are viewing your site. This starts with optimizing your web presence.
Convert More Qualified Leads
Once your site is highly visible on Google, your website traffic will increase. We then focus our attention on turning those visitors into leads. Our strategy is proven by creating engaging pillar pages that funnel clients into action steps including downloading ebooks, leading them to utilize forms, and respond to calls to action. We can engage with them directly through their specific surgical interests, which provides a better user experience for them, and qualified leads for you.
Convert More Qualified Leads
Once your site is highly visible on Google, your website traffic will increase. We then focus our attention on turning those visitors into leads. Our strategy is proven by creating engaging pillar pages that funnel clients into action steps including downloading ebooks, leading them to utilize forms, and respond to calls to action. We can engage with them directly through their specific surgical interests, which provides a better user experience for them, and qualified leads for you.
Add More New Patients
While most marketing agencies would stop here, Plastic Marketing has a different approach. Rather than sending you leads and letting you do the rest. We then help your team to convert those leads into customers using a HIPAA compliant CRM platform to enable marketing automation, lead scoring, analytics, and patient pipeline tracking. We can automate content and calls to action into their inbox for their specific needs and interests.
We can also train your small sales team to work in tandem with our automated system to ensure that when clients are calling you, the proper patient consultant is taking the call and getting services booked.
Get More Referrals & Reviews
Finally, we create residual income by converting your customers into your promoters. Nothing sways a potential client more than third-party validation. By rewarding customers for loyalty, using reviews on platforms like RealSelf, MyPatientRating, and Google; we can roll the enthusiasm of your customer base into future earnings for your company by creating an atmosphere of delight.
Get More Referrals & Reviews
Finally, we create residual income by converting your customers into your promoters. Nothing sways a potential client more than third-party validation. By rewarding customers for loyalty, using reviews on platforms like RealSelf, MyPatientRating, and Google; we can roll the enthusiasm of your customer base into future earnings for your company by creating an atmosphere of delight.
