Learn more about our specialized branding packages for plastic surgeons, med spas, and other elective medical practices.
Branding is the first step in creating a successful marketing strategy. A strong aesthetic practice brand is 3X more likely to convert than a weaker brand. Your brand is everything from the way you practice feels, to the logo, to the fonts, to your web design. Plastix Marketing develops comprehensive brand style guides for our clients to help them stand out and create a feeling of luxury, safety, and comfort.
How Our Branding Process Works
Stage 1 Brand Strategy/ Research:
We will send you a Brand questionnaire (similar to, but more in-depth than, a logo design questionnaire). We will also ask for a Pinterest board from you, full of inspiration that you’ve chosen that best represents the mood and feel of the brand you’d like to have. This can include pins of art, color palettes, nature photography, logos, fonts, interior design, textures, etc.
Stage 2 Visual Identity / Design:
Drawing on the vision/mission work (above), we will create your mood board and overall creative direction based on research and a questionnaire. We will create and design your logos and graphics! You will be presented with three logo concepts, a suggested color palette, and a proposed typography suite. Once you have viewed the designs, you have 3x revisions for designs, color palette, and typography.
Stage 3 Deliverables:
Once you have approved the designs, we will finish your Brand Guidelines Book and set all of your logos and designs into digital and print files.