Effective plastic surgery marketing strategies are critical to your success. It lets you stay ahead of your competition while helping you land more leads. As trends and patient needs change, an effective marketing strategy is a must.
Several routes are available for every plastic surgery practice, but not every path will lead you to growth. Here are four winning ideas to help create an effective plastic surgery marketing strategy. Knowing what works for you can be the difference between mediocrity and success.
1. Focus On Branding Your Plastic Surgery Practice
Your branding should be reflected in all your efforts to reach and connect with the target patient base. Your brand is nothing but a perception of how your target market views you, and most often, it’s an impression that your target market has already had. So, how do you influence their perception? Through proper branding.
The success of your plastic surgery practice depends heavily on branding; without it, the popularity of your practice will plummet. Branding creates an environment where patients choose you based on your reputation, not solely on surgical needs. It establishes your reputation as the “go-to” plastic surgery practice.
Add high-quality images of your practice to your website to build trust and show what they can expect. Update your site periodically to keep it fresh and relevant. Add a blog, and write about topics about plastic surgery. Doing so will build trust in your brand by showing potential clients your services.
2. Set Up A Successful Referral Program
To encourage referrals, offer freebies. Incentives must be used wisely, so pick the right service to give away. This must be something valuable enough to get people talking. For example, you could give away a complimentary laser treatment or a facial at the med spa after surgery.
Encourage people to spread the word by giving minimal discounts on your services. This shows how much you appreciate your patients and lets them know that you value referrals.
Now that you have referrals coming in, you must work on them. Send handwritten notes to those referred. Let them know you appreciate their business and that you appreciate their trust in you. When your patients are happy, your brand grows, and more people come to you.
Collecting 5-star google reviews is also essential in the referral program as those reviews influence others to choose you as their plastic surgeon down the road.
3. Optimize Your Website To Maximize Your Patient Journey
Nothing works better than an optimized website when reaching out to your plastic surgery patients. Every other form of marketing works best when coupled with your website. A website functions as your patient’s first point of contact, and first impressions count.
Your plastic surgery website should offer quality content, great images, flawless navigation, and load fast. Remember that your patients will take a few seconds to make their first impression. So don’t let your website blow it!
A properly operating website allows potential clients to learn more about your practice and procedures. When signing up with a plastic surgery marketing company, ensure they have the tools you require to run and optimize your website.
The website must be optimized for mobile devices to make it easy for potential clients to navigate and make decisions fast.
4. Build Your Branded Social Media
Social media is central to marketing and plastic surgery. It’s the best tool for staying consistent and reliable. You can engage with your patients and answer questions on social media. It lets you build lasting relationships that influence people.
Create social media profiles on social media websites like Facebook and Instagram. Share your blog posts, and answer patient queries. Do this to help patients decide on major surgeries like breast augmentation and tummy tucks.
Another way to take advantage of social media is to promote your services. Post various offers, and entice people to visit your practice. Encourage people to follow you on Facebook, and remember to share your posts.
Create A Winning Plastic Surgery Marketing Strategy Now
Unlike other forms of marketing, plastic surgery marketing is not about creating temporary campaigns for your business. Instead, it’s about consistently showing potential patients why they must choose you. Show them the results your services offer, and chances are they’ll come to your practice.
An effective marketing strategy takes time to evolve, so be patient, and stay on top of trends and changes. A single campaign doesn’t make an effective strategy. Instead, it’s about consistently working towards the same goal and the right marketing team that can give you the boost you need.
