No two plastic surgery practices are the same. One might specialize in cosmetic surgery, while others will be known for their reconstructive surgery skills. Plastic surgery web design is as complex as detailing every corner of your office, so you want to ensure you set up a well-branded website.
Designing the perfect medical website is not easy, but knowing how to do it means communicating credibility and expertise. This guide should give you an excellent heads-up as you build your next plastic surgery website. Let’s get cracking.
A Quick Primer On Plastic Surgery Web Design
To understand plastic surgery web design, we must know how to design a website for aesthetic practices. As we said, every practice is different, but there are three general details that you want to get right.
First, you want to ensure that your site is simple and accessible. You want to remove any confusion on the patient’s side when they’re looking for your services. It should also allow any patient with any device and internet skill to connect with you.
Second, you want a website design that allows for easy navigation. For example, if the patient is looking for a rhinoplasty, your navigation bar should bring them to the service’s page in as few clicks as possible.
Finally, proper web design should provide clear information that provides value to your patients. It should provide the right resources that will give them a good handle on the type of service they want from you.
This should be good enough to give you a solid core for your aesthetic website; however, it’s not enough. Here are some details that you can use to improve on this foundation.
The General Web Design Process
Aside from addressing the specific needs of the plastic surgery practice, web design is fundamentally the same across all industries. There are, however, some differences that will affect your plastic surgery web design.
Branding and positioning are fundamental to any industry, but getting this right in plastic surgery web design is even more critical. Your website is your virtual office, and you must ensure it carries your unique identity.
You’ll want to ensure that your branding is consistent across all platforms, including your clinic’s signage, interior design, and directory. One easy way to do it is to have a single designer create your entire website.
As a plastic surgeon, you must also map out your website so people can easily find what they’re looking for. It’s essential, and the process starts with web maps. Web maps are foundational blueprints of your site, laying out all the necessary website details, including the services and other additional pages.
Visual content is significant for plastic surgeons as patients will be making aesthetic decisions; making a striking first impression is essential.
A great way to do this is to get professional photos taken. This will let you show off the luxurious ambiance of your practice and let patients understand how beautiful they will be after the procedure.
Maximizing Key Web Design Principles
Now that you’re familiar with the basics of plastic surgery web design let’s dive deeper into how to build one. To ensure your website is optimized, you’ll need to follow a set of principles every plastic surgeon website should follow.
Your website’s color, buttons, and design elements should all be consistent with creating the right visual atmosphere. Your practice’s branding should be front and center on your website, so it should be in your choice of color scheme.
Color psychology is also an important consideration in web design. Certain colors evoke specific emotions, so ensure you’re familiar with your patients. For example, almost every medical website is white dominant not only because it provides a clean look; white also provides a color association to medical practices and their credibility.
Another step in optimizing your website is to design user flow. User flow is a blueprint for your website, laying out all the essential features and the pages, allowing you to create your website by prioritizing critical functions.
User flow establishes how the site will be navigated, letting people easily reach the page they’re looking for. For example, let’s say you specialize in breast augmentation. You should then set up your user flow so people can quickly get to the breast augmentation page. Ideally, they should directly reach it when they land on the site’s home page.
As a practice, you also have a good chunk of information to share, and patients are often curious and want to know more. However, you want to keep it clean and simple so they know your website has a purpose.
Developing Your Aesthetic Website
Now that the basic web design principles have been laid out let’s also discuss the nitty-gritty of web development for a plastic surgery practice. Here’s a quick rundown of the steps to building your website.
WordPress is the best content management system (CMS) for aesthetic websites. It allows for customization and personalization, with its engine designed for ease of use and search engine optimization (SEO).
While there are thousands of WordPress themes, most developers prefer Elementor Builder paired with the CMS. Elementor is an intuitive drag-and-drop builder that enables well-versed developers to add custom code easily.
Because Elementor Builder is drag and drop, your website’s content can be updated easily. You can add, remove, and edit your content as you need to. You can also control your website’s design using Elementor’s visual interface.
While this sounds simple, this allows your design team to maximize the functionality and aesthetics of your website. In addition, saving time on implementing your design gives you more time to plan carefully and improve on changes you want to apply.
In addition, responsive web design is essential for any plastic surgery website but requires careful planning. The design should not only work across all devices but should also keep the same visual feel and branding.
One thing to remember is always to hire a web design team that gives you full ownership of the website and design after the project. This ensures that you will have continuous access to your plastic surgery website and elements of it even after changing web designers.
The Bottom Line
Now that we’ve discussed plastic surgery web design basics, it’s time to get our hands dirty and start building a website. Remember, a website is the face of your practice, so you must invest time, effort, and money in making it great.
Remember, your aesthetic website should showcase your excellent skills. It should also increase your practice’s online visibility and drive more patients to your practice. So, with that said, what kind of aesthetic website do you want to build?
If you’re looking to build your website, work with Plastix Marketing on your next website. Get beautiful web designs, stunning marketing content, and functional campaigns that generate more leads. Talk to Plastix Marketing today and find out how you can get professional plastic surgery websites for your practice.