We developed a comprehensive inbound marketing & sales plan built on a strategy to support + grow the Slim Studio Atlanta Body Sculpting business. Our primary focus with this plan was to significantly grow web traffic from organic search to the website and build content marketing funnels with eBooks to convert more visitors to leads. The easiest way to understand this plan is through Hubspot’s inbound marketing process: Attract, Convert, Close, Delight.
A proven marketing strategy
for long term growth
for coolsculpting practices.
Focus on SEO & Growing Web Traffic
The Attract part of our inbound marketing plan for Slim Studio Atlanta focused on building out a complete pillar content strategy for both Coolsculpting and EMSculpt. Our content strategy is backed with research on what are the most important keywords, what keywords have the most traffic, what keywords are the least competitive, what keywords have schema & feature snippet opportunities, and what the content needs to say to rank for Google search crawlers.
Key Results:
- Slim Studio increased organic search visits from an average of 2,000 visits per month to 5,000 visits per month in just 2 years
- Slim increased average monthly web traffic by 125%
- Slim increased keywords in the Top 3 from 41 to 67
- Slim increased keywords in the Top 20 from 88 to 137
- Slim increased SERP rankings from 10 to 57
- Slim landed 5 featured snippet rankings
Focus on SEO & Growing Web Traffic
The Attract part of our inbound marketing plan for Slim Studio Atlanta focused on building out a complete pillar content strategy for both Coolsculpting and EMSculpt. Our content strategy is backed with research on what are the most important keywords, what keywords have the most traffic, what keywords are the least competitive, what keywords have schema & feature snippet opportunities, and what the content needs to say to rank for Google search crawlers.
Key Results:
- Slim Studio increased organic search visits from an average of 2,000 visits per month to 5,000 visits per month in just 2 years
- Slim increased average monthly web traffic by 125%
- Slim increased keywords in the Top 3 from 41 to 67
- Slim increased keywords in the Top 20 from 88 to 137
- Slim increased SERP rankings from 10 to 57
- Slim landed 5 featured snippet rankings
Generate More Quality Leads & Consultations
The Convert part of our inbound marketing plan for Slim Studio Atlanta focused on Coolsculpting & EMSculpt ebook content funnels + treatment offers. The treatment-specific content funnel consists of professionally written and designed ebooks of over 2,000+ words, Calls-To-Action (CTAs), landing pages, and thank-you pages. The funnel builds directly into the Close phase and initiates the marketing automation required to nurture leads into patients.
Key Results:
- Created 2 ebooks that converted an average of 10 visitors to leads per month
- Consultation contact form conversions increase from 75 to 140 leads per month
- Pop-up lead forms converted 35 new leads per month
- Slim generated over 3,200 new leads in 24 months
”Plastix Marketing is fantastic at what they do. Plastix built our website and has managed our marketing for many years. Kari and her team will jump through hoops to get the job done. The team at Plastix Marketing is very knowledgeable in many areas, from web design to content to SEO. They are always very professional and a pleasure to work with, and I highly recommend Plastix Marketing.
Robbie SpenceSlim Studio Atlanta
Automate & Close More New Treatments
The Close part of our inbound marketing plan for Slim Studio Atlanta focused on implementing marketing automation campaigns tied to our ebook campaigns and enabled the sales consultants with the tools & process to convert more leads into patients. After every eBook download, the new lead receives a 3-4 email sequence over a 2-3 week period that drives them to book a consultation. Simultaneously, the sales consultant is making phone calls in symbiosis with the marketing campaign to close that lead into a patient. We work with the sales consultants to make sure they are properly trained and that the process is as painless as possible.
Key Results:
- Increased sales email response rate over 35%
- Average sales email open rate of 80% with a 10% click-through rate
Automate & Close More New Treatments
The Close part of our inbound marketing plan for Slim Studio Atlanta focused on implementing marketing automation campaigns tied to our ebook campaigns and enabled the sales consultants with the tools & process to convert more leads into patients. After every eBook download, the new lead receives a 3-4 email sequence over a 2-3 week period that drives them to book a consultation. Simultaneously, the sales consultant is making phone calls in symbiosis with the marketing campaign to close that lead into a patient. We work with the sales consultants to make sure they are properly trained and that the process is as painless as possible.
Key Results:
- Increased sales email response rate over 35%
- Average sales email open rate of 80% with a 10% click-through rate
Gain More Referrals & Reviews
The Delight part of our inbound marketing plan for Slim Studio focused on implementing a reputation management strategy to grow reviews on Google & Real Self. We focus on Google Reviews due to the importance of local SEO and establishing yourself in the Local Pack Box in Google Search. Our software enables you to put a patient into a text message and email campaign with 2-3 of each over a few weeks.
Key Results:
- Grew Slim Google reviews from 13 to 51 in 18 months
- Slim maintained a 4.9 star rating on Google
