Dermatology Marketing
Your practice serves two completely different patients: insurance-covered medical dermatology and cash-pay cosmetic treatments. Marketing both the same way wastes half your budget. Plastix segments these audiences, optimizes each funnel independently, and turns chronic-condition patients into lifetime relationships.
Seasonal Campaign — Summer
Scheduled · May 1Your Dermatology Practice
Sun season is here — book your annual skin check
May is Skin Cancer Awareness Month. Screening appointments are open now, and summer-safe treatment plans are ready for your visit.
85%
Derm Patients Start on Google
2
Funnels — Medical + Cosmetic
100+
Projects Delivered
5.0
Google Rating · 21 Reviews
The problems we solve.
If any of this sounds like your practice, it's exactly what our system was built to fix.
One funnel can't serve two audiences
Medical dermatology patients arrive through insurance referrals and condition-based searches for acne, eczema, psoriasis, and skin cancer screenings. Cosmetic dermatology patients research elective treatments like laser resurfacing and chemical peels and compare providers. These are fundamentally different funnels, and one generic campaign can't serve both.
You're ignoring the medical-to-cosmetic crossover pipeline
A patient who comes in for an acne consultation is a prime candidate for chemical peels, microneedling, or laser treatments six months later. Your marketing has no system to identify these crossover opportunities, educate medical patients about cosmetic options, or nurture them into cash-pay conversions.
Seasonal demand swings wreck your revenue consistency
Sun damage consultations spike in summer. Anti-aging treatments peak in fall and winter. Skin cancer screenings surge after awareness months. A flat, year-round campaign misses these windows. We build seasonal content calendars and anticipatory ad strategies that capture demand as it forms.
Chronic condition patients leave without becoming long-term relationships
Psoriasis, eczema, and rosacea patients need ongoing management. They're potentially lifetime patients worth tens of thousands in recurring revenue. But your marketing treats every appointment like a one-time transaction with no retention system, no treatment-progress communication, and no rebooking automation.
Two Patient Populations,One Intelligent System
85%
Derm Patients Start on Google
2
Strategies in One Connected Plan
Dermatology marketing demands two parallel strategies running in a single system. Medical dermatology content (condition guides for acne, eczema, psoriasis, rosacea, melanoma screening, and dermatitis) captures patients searching for answers and builds clinical authority. Cosmetic dermatology content (laser resurfacing, chemical peels, microneedling, Botox, IPL photofacials) targets cash-pay patients comparing providers and treatments.
Plastix builds both strategies as one connected plan. Your medical content captures insurance patients and nurtures them toward cosmetic services. Your cosmetic content converts cash-pay prospects while reinforcing your clinical credibility. The crossover pipeline between medical and cosmetic becomes your highest-margin growth channel.
Acne & Acne Scarring: Condition content that captures teens and adults, then funnels scarring patients toward chemical peels and microneedling
Eczema, Psoriasis & Chronic Conditions: Educational content that builds trust for long-term disease management relationships
Skin Cancer Screening: Seasonal awareness campaigns that drive new patient appointments and establish medical authority
Laser Resurfacing & IPL: Cash-pay treatment content with before-and-after galleries and realistic recovery timelines
Chemical Peels & Medical-Grade Facials: Treatment-ladder content from light peels to deep peels with cross-sell pathways
Medical-to-Cosmetic Pipeline: Automated nurture sequences that introduce cosmetic services to established medical patients
Seasonal IntelligenceBuilt Into Every Campaign
Dermatology has the most predictable seasonal demand patterns in aesthetics, and we build your entire calendar around them. Sun damage consultations spike May through August. Anti-aging and resurfacing treatments peak September through January when patients avoid sun exposure during recovery. Skin cancer awareness drives screening appointments in May. Back-to-school acne surges hit in August.
Plastix builds these patterns into your marketing calendar. Content is pre-built and scheduled for seasonal demand curves. Ad budgets shift toward high-intent seasonal keywords. Email campaigns re-engage dormant patients when their condition typically flares. Your marketing anticipates demand instead of reacting to it.
The Plastix Approach
A growth system built for dermatology practices.
Plastix doesn't run one-off campaigns for dermatologists. We build a long-term growth engine where your condition expertise, treatment specialties, insurance dynamics, seasonal patterns, and patient crossover opportunities inform every decision, and our work gets sharper every month.
Insurance vs Cash-Pay Segmentation
Separate funnels, separate messaging, separate conversion tracking for medical and cosmetic patients. Your insurance pipeline and cash-pay pipeline are both optimized without cannibalizing each other.
Condition-Based Content Engine
Continuously updated content for 20+ dermatological conditions: acne, eczema, psoriasis, rosacea, melanoma, and dermatitis. Each mapped to patient search intent and connected to appointment conversion data.
Seasonal Campaign Automation
Pre-built campaign sequences for sun damage season, anti-aging winter, skin cancer awareness month, and back-to-school acne. Budgets, content, and targeting shift automatically with seasonal demand patterns.
Medical Authority Building
Board certification highlighting, published research promotion, clinical photography systems, and condition-specific schema markup that signals expertise to both Google and patients evaluating providers.
"The team at Plastix has been easy to communicate with, provides consistent reporting and transparency on projects. They also have great suggestions and recommendations on improving office marketing to help with patient retention, memberships, automation of emails, and treatment tracking. Plastix has allowed my front desk and staff to focus on other things by improving our practice flow and scheduling."
Kimberlee Smith FNP-C
Owner, Coastal Aesthetics
Connected Capabilities
Everything works together.
Every capability is handled by one team that already knows your practice type.
Websites
That Convert
Built with your keyword strategy, patient psychology, and competitive positioning already embedded.
SEO
That Compounds
Rankings that climb and keep climbing, built around what your patients actually search for.
Content
That Sounds Like You
Written in your practice's voice by a team that knows aesthetic medicine. Never generic.
Paid Media
That Learns
Campaigns connected to your organic strategy, landing pages, and conversion data.
Social
That Stays Consistent
Platform-native content informed by your broader content strategy.
Strategy
That Evolves
Quarterly planning informed by real performance data and what works across the practices we grow.
Every channel makes the others stronger.
Results
The difference is measurable.
500K+
Monthly Impressions
"The team at Plastix has been easy to communicate with, provides consistent reporting and transparency on projects. They also have great suggestions and recommendations on improving office marketing to help with patient retention, memberships, automation of emails, and treatment tracking. Plastix has allowed my front desk and staff to focus on other things by improving our practice flow and scheduling."
Kimberlee Smith FNP-C
Owner, Coastal Aesthetics
1,000%
Website Traffic Growth
"We worked with Plastix to establish a new website design and implement an SEO strategy. The Plastix team helped us increase our organic search traffic and use marketing automation to make our lives easier. The eBooks and blogs they created for our practice were beautifully designed and professionally written. For any practice looking for a dependable, knowledgeable & trustworthy marketing agency, we recommend Plastix."
Christina Zubowicz
Practice Owner, Zubowicz Plastic Surgery
Approach
Built for dermatology practices. Exclusively.
This is a fit if
- 01 You run a dermatology practice with both medical and cosmetic service lines and need marketing that handles both
- 02 You want to build a crossover pipeline that converts medical patients into cash-pay cosmetic patients
- 03 You're losing cosmetic market share to med spas because your marketing doesn't differentiate your clinical credentials
This isn't a fit if
- 01 You only offer medical dermatology and have no interest in cosmetic services
- 02 You want to run one campaign and evaluate results before committing to a system
- 03 You expect page-one rankings within 30 days for competitive dermatology keywords
Go deeper
Dermatology SEOGet Started
Ready to see the Plastix difference?
In 20 minutes, we'll walk you through the exact process we use to grow plastic surgery and med spa practices, and what it would look like for yours.
What you'll get:
See real client websites & rankings
Actual deliverables and results from practices like yours
Custom growth assessment
Quick analysis of your current marketing gaps
Clear next steps
Whether we're a fit or not, no pressure, just clarity
100+
Projects Delivered
5.0
Google Rating
20min
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