Dermatology SEO
"Acne treatment near me" and "laser skin resurfacing cost" are searched by completely different patients with completely different insurance expectations. One strategy can't serve both. Plastix builds two keyword architectures inside one compounding strategy.
Acne Treatment in Charlotte | Board-Certified Dermatologists
Medical acne care from board-certified dermatologists in Charlotte — personalized treatment plans for teen and adult acne, from prescription therapy to scarring solutions.
Acne Treatment Charlotte NC — Compare Local Dermatologists
Find acne specialists near you and compare patient reviews, insurance, and availability…
Charlotte Dermatology | Acne, Eczema & Skin Cancer Screening
Full-service dermatology practice serving the greater Charlotte area…
Ranking Growth
Position — "acne treatment charlotte"
2
Keyword Architectures — Medical + Cosmetic
500+
Keywords Tracked per Practice
100+
Projects Delivered
5.0
Google Rating · 21 Reviews
The problems we solve.
If any of this sounds like your practice, it's exactly what our system was built to fix.
One keyword strategy for two fundamentally different patient types
Targeting "dermatologist near me" and calling it done misses that "psoriasis treatment options" requires authoritative clinical content while "chemical peel before and after" requires aspirational visual content. Different writing, different page structure, different conversion paths.
Condition pages that lack the clinical depth Google demands
Google's helpful content and E-E-A-T updates hit dermatology hard. Your thin condition pages for acne, eczema, and rosacea are being outranked by WebMD and Healthline because they lack the clinical specificity, author credentials, and structured data that signals genuine medical expertise.
No seasonal keyword strategy for predictable demand shifts
Dermatology search volume is heavily seasonal -"sun damage treatment" spikes 300% in summer, "laser skin resurfacing" peaks in fall, "dry skin dermatologist" surges in winter. Running the same keyword targets year-round misses these high-intent seasonal windows.
Local SEO that doesn't differentiate medical vs cosmetic services
Your Google Business Profile lists "dermatologist" but doesn't distinguish your medical specialties from cosmetic services. Patients searching for skin cancer screening see the same listing as patients searching for Botox, confusing both audiences and diluting your relevance signals.
Dual Medical + CosmeticKeyword Architecture
2
Parallel Keyword Architectures
500+
Keywords Tracked per Practice
Dermatology SEO demands two parallel keyword strategies inside one system. Medical keywords (acne treatment, eczema specialist, psoriasis management, skin cancer screening, mole removal) require E-E-A-T-optimized content with clinical depth, physician authorship, and condition-specific schema. Cosmetic keywords (laser resurfacing cost, chemical peel near me, microneedling before and after) require aspirational content with visual galleries and transparent pricing.
Plastix builds both architectures and tracks hundreds of keywords across your full condition and treatment mix. Each keyword maps to patient intent (insurance-seeking vs cash-pay), content type (clinical vs aspirational), and conversion path (appointment request vs consultation booking). You know which condition pages bring in insurance patients and which treatment pages drive cash-pay revenue.
E-E-A-T Optimizationfor Medical Dermatology Content
Google holds medical content to its highest quality standards. Dermatology pages must demonstrate Experience, Expertise, Authoritativeness, and Trustworthiness to compete with WebMD, Mayo Clinic, and AAD.org. Generic content won't cut it.
Physician-Authored Content: Board-certified dermatologist bylines with linked credentials and NPI verification
Condition Schema Markup: Structured data for 20+ dermatological conditions improving rich snippet eligibility
Clinical Photography SEO: Before-and-after image optimization with alt text, captions, and image sitemaps
Medical Reference Linking: Outbound links to peer-reviewed studies and AAD guidelines that signal authority
Local Dermatology Citations: NAP consistency across Healthgrades, Zocdoc, Vitals, and 50+ medical directories
The Plastix Approach
SEO that compounds. Built for dermatology search patterns.
Every ranking change, every seasonal keyword shift, every competitor movement feeds next month's plan. Your dermatology SEO strategy adapts to seasonal demand, E-E-A-T algorithm updates, and the unique dual-audience search behavior of medical vs cosmetic patients.
Dual-Keyword Architecture
Separate keyword clusters, content strategies, and ranking targets for medical conditions (acne, eczema, psoriasis) and cosmetic treatments (peels, lasers, microneedling), tracked independently with unified reporting.
Seasonal Search Intelligence
Automated keyword priority shifts based on seasonal demand curves: sun damage content pre-staged for summer, resurfacing content amplified in fall, dry skin content pushed in winter. Budget follows demand.
E-E-A-T Content Framework
Every page structured for Google's medical content standards: physician authorship, clinical accuracy signals, medical schema markup, and peer-reviewed reference linking that builds topical authority over time.
Medical Directory Dominance
Comprehensive citation management across Healthgrades, Zocdoc, Vitals, RateMDs, and 50+ medical directories, keeping NAP data consistent and review profiles growing across every platform patients use to find dermatologists.
"We worked with Plastix to establish a new website design and implement an SEO strategy. The Plastix team helped us increase our organic search traffic and use marketing automation to make our lives easier. The eBooks and blogs they created for our practice were beautifully designed and professionally written. For any practice looking for a dependable, knowledgeable & trustworthy marketing agency, we recommend Plastix."
Christina Zubowicz
Practice Owner, Zubowicz Plastic Surgery
Connected Capabilities
Everything works together.
Every capability is handled by one team that already knows your practice type.
Websites
That Convert
Built with your keyword strategy, patient psychology, and competitive positioning already embedded.
SEO
That Compounds
Rankings that climb and keep climbing, built around what your patients actually search for.
Content
That Sounds Like You
Written in your practice's voice by a team that knows aesthetic medicine. Never generic.
Paid Media
That Learns
Campaigns connected to your organic strategy, landing pages, and conversion data.
Social
That Stays Consistent
Platform-native content informed by your broader content strategy.
Strategy
That Evolves
Quarterly planning informed by real performance data and what works across the practices we grow.
Every channel makes the others stronger.
Results
The difference is measurable.
1,000%
Website Traffic Growth
"We worked with Plastix to establish a new website design and implement an SEO strategy. The Plastix team helped us increase our organic search traffic and use marketing automation to make our lives easier. The eBooks and blogs they created for our practice were beautifully designed and professionally written. For any practice looking for a dependable, knowledgeable & trustworthy marketing agency, we recommend Plastix."
Christina Zubowicz
Practice Owner, Zubowicz Plastic Surgery
500K+
Monthly Impressions
"The team at Plastix has been easy to communicate with, provides consistent reporting and transparency on projects. They also have great suggestions and recommendations on improving office marketing to help with patient retention, memberships, automation of emails, and treatment tracking. Plastix has allowed my front desk and staff to focus on other things by improving our practice flow and scheduling."
Kimberlee Smith FNP-C
Owner, Coastal Aesthetics
Approach
Built for dermatology practices. Exclusively.
This is a fit if
- 01 You want to rank for both medical conditions and cosmetic treatments without one cannibalizing the other
- 02 You're losing organic traffic to WebMD and Healthline because your condition pages lack clinical depth
- 03 You need seasonal keyword strategies that capture sun damage, anti-aging, and skin cancer screening searches at their peak
This isn't a fit if
- 01 You only offer medical dermatology and don't care about cosmetic keyword rankings
- 02 You expect first-page rankings for competitive dermatology terms within a month
- 03 You're not willing to invest in physician-authored content for E-E-A-T compliance
Get Started
Ready to see the Plastix difference?
In 20 minutes, we'll walk you through the exact process we use to grow plastic surgery and med spa practices, and what it would look like for yours.
What you'll get:
See real client websites & rankings
Actual deliverables and results from practices like yours
Custom growth assessment
Quick analysis of your current marketing gaps
Clear next steps
Whether we're a fit or not, no pressure, just clarity
100+
Projects Delivered
5.0
Google Rating
20min
Quick Call
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