Orthodontics SEO
Orthodontic search behavior splits three ways: parents researching braces for their kids, adults comparing clear aligner options, and patients questioning whether mail-order aligners are safe. Plastix builds keyword architecture that captures all three segments and connects every ranking to consultation data.
Invisalign in Denver | Board-Certified Orthodontist
Invisalign treatment from a board-certified Denver orthodontist — digital smile previews, flexible financing, and free consultations for teens and adults.
Invisalign Denver — Cost, Providers & Insurance Coverage
Compare Invisalign pricing and provider tiers across the Denver metro…
Denver Braces & Clear Aligners | Smile Gallery & Financing
Traditional braces, ceramic braces, and clear aligner treatment for all ages…
Ranking Growth
Position — "invisalign denver"
3
Search Audiences — Parents, Adults, DTC
500+
Keywords Tracked per Practice
100+
Projects Delivered
5.0
Google Rating · 21 Reviews
The problems we solve.
If any of this sounds like your practice, it's exactly what our system was built to fix.
Generic dental SEO that ignores orthodontic search behavior
Targeting "orthodontist near me" with a general-dentistry playbook misses how orthodontic patients actually search. They search by treatment type ("Invisalign for crowded teeth"), by age group ("braces for teens"), and by comparison ("SmileDirectClub vs braces"). One generic keyword list misses 80% of your search opportunity.
DTC comparison queries controlled by your competitors
Patients searching "is SmileDirectClub worth it," "mail-order aligners vs orthodontist," and "Invisalign vs SmileDirectClub" are your highest-intent prospects. They're actively choosing between you and a cheaper alternative. Your website has zero content addressing these queries, so DTC brands own the narrative.
One orthodontics page trying to rank for everything
Your website has a single "Orthodontics" or "Services" page attempting to cover traditional braces, ceramic braces, Invisalign, lingual braces, early treatment, and surgical orthodontics. Google rewards specialized pages. Your competitors with dedicated content for each treatment type outrank you for every term.
No age-segmented keyword strategy
A parent searching "Phase 1 orthodontics age 7" has completely different intent than an adult searching "clear aligners for professionals." Targeting both with the same content, the same landing pages, and the same calls to action converts neither audience efficiently.
Treatment-SegmentedKeyword Architecture
3
Distinct Search Audiences
500+
Keywords Tracked per Practice
Orthodontic SEO requires separate keyword strategies for each treatment category and patient segment. Traditional metal braces, ceramic braces, Invisalign, lingual braces, early interceptive treatment, and surgical orthodontics each have different search volumes, competition levels, and patient demographics. Parents search differently than adults. Cost-conscious patients search differently than aesthetics-focused patients.
Plastix builds dedicated, optimized pages for each treatment-audience combination and targets keyword clusters mapped to intent, from problem-aware searches like "how to fix underbite without surgery" through treatment comparisons to provider selection. Every ranking connects to consultation data segmented by treatment type and patient age group.
DTC DefenseSearch Strategy
The fastest-growing orthodontic search category is DTC comparison queries. "SmileDirectClub reviews," "are mail-order aligners safe," "Invisalign vs SmileDirectClub cost". These searches represent patients actively deciding between professional orthodontics and cheaper alternatives. If your website doesn't own this content, DTC brands control the conversation.
Brand Comparison Pages: Dedicated content for every DTC brand comparison query your patients search
Safety & Supervision Content: Expert-authored content on why in-office monitoring matters for complex tooth movement
Cost Transparency Pages: Honest pricing content with insurance and payment plan information that competes with DTC price messaging
Case Complexity Content: Pages showing cases that DTC aligners cannot handle, positioning your practice as the expert for complex orthodontic needs
The Plastix Approach
SEO that compounds. Built for orthodontic search complexity.
We map every treatment type, patient segment, and competitive query to specific keyword clusters, content strategies, and conversion paths. Rankings improve because the work expands methodically, not because you're chasing keywords month to month.
Age-Segmented Keyword Clusters
Separate keyword strategies for pediatric (Phase I), teen (braces), and adult (Invisalign/clear aligners) patients. Each mapped to different parent and patient intents with distinct content and landing pages.
DTC Brand Monitoring & Counter-Content
Real-time tracking of SmileDirectClub, byte, and Candid search rankings, ad copy, and pricing changes, feeding comparison content updates that keep your practice winning the narrative.
Treatment Page Architecture
Dedicated, SEO-optimized pages for every treatment type: traditional braces, ceramic, Invisalign, lingual, early treatment, and surgical orthodontics. Each with unique content targeting treatment-specific search queries.
Local Orthodontic Dominance
Google Business Profile optimization with treatment-specific categories, review velocity management, school-district-level local content, and citation building across orthodontic directories and Invisalign's provider locator.
"We worked with Plastix to establish a new website design and implement an SEO strategy. The Plastix team helped us increase our organic search traffic and use marketing automation to make our lives easier. The eBooks and blogs they created for our practice were beautifully designed and professionally written. For any practice looking for a dependable, knowledgeable & trustworthy marketing agency, we recommend Plastix."
Christina Zubowicz
Practice Owner, Zubowicz Plastic Surgery
Connected Capabilities
Everything works together.
Every capability is handled by one team that already knows your practice type.
Websites
That Convert
Built with your keyword strategy, patient psychology, and competitive positioning already embedded.
SEO
That Compounds
Rankings that climb and keep climbing, built around what your patients actually search for.
Content
That Sounds Like You
Written in your practice's voice by a team that knows aesthetic medicine. Never generic.
Paid Media
That Learns
Campaigns connected to your organic strategy, landing pages, and conversion data.
Social
That Stays Consistent
Platform-native content informed by your broader content strategy.
Strategy
That Evolves
Quarterly planning informed by real performance data and what works across the practices we grow.
Every channel makes the others stronger.
Results
The difference is measurable.
1,000%
Website Traffic Growth
"We worked with Plastix to establish a new website design and implement an SEO strategy. The Plastix team helped us increase our organic search traffic and use marketing automation to make our lives easier. The eBooks and blogs they created for our practice were beautifully designed and professionally written. For any practice looking for a dependable, knowledgeable & trustworthy marketing agency, we recommend Plastix."
Christina Zubowicz
Practice Owner, Zubowicz Plastic Surgery
400+
New Leads Monthly
"Plastix far exceeds expectations in performance. They are dedicated to the success of our business and are extremely knowledgeable in business operations and marketing expertise, which makes them excellent consultants. The team at Plastix has taken our internet presence and quality of leads to the next level. I cannot recommend Plastix enough!"
Courtney Rodriguez
Owner, LUX Med Spa
Approach
Built for orthodontic practices. Exclusively.
This is a fit if
- 01 You want to rank separately for braces, Invisalign, and clear aligners, not compete for one generic "orthodontist" keyword
- 02 You need SEO that captures parents of teens AND adults considering aligners with different content strategies
- 03 You're losing patients to DTC aligner brands and want comparison content that wins the search conversation
This isn't a fit if
- 01 You want first-page rankings for "orthodontist near me" within 30 days
- 02 You're looking for the cheapest SEO package and don't want to invest in content
- 03 You don't believe in addressing DTC aligner brands in your marketing
Get Started
Ready to see the Plastix difference?
In 20 minutes, we'll walk you through the exact process we use to grow plastic surgery and med spa practices, and what it would look like for yours.
What you'll get:
See real client websites & rankings
Actual deliverables and results from practices like yours
Custom growth assessment
Quick analysis of your current marketing gaps
Clear next steps
Whether we're a fit or not, no pressure, just clarity
100+
Projects Delivered
5.0
Google Rating
20min
Quick Call
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